Greenpeace YouTube hit prompts Nestle climbdown
A YouTube video has prompted Nestle to stop buying palm oil from companies that destroy Indonesian rainforests.
The power of social media is in the headlines again after a YouTube campaign by Greenpeace forces Nestle to stop buying palm oil from companies that destroy Indonesian rainforests.
Greenpeace launched its campaign against Nestlé in March with a video that mimicked the company's well-known television commercials by featuring an office worker who was unwrapping a Kit Kat bar only to find the bloody finger of an orangutan.
The video spread quickly substituting the company's well-known slogan, "Have a break, have a Kit Kat," with its own message: "Give the orangutan a break."
Nestle announced on Monday it was linking up with non-profit organisation The Forest Trust (TFT) to review its palm oil supply chain and audit suppliers for evidence of illegal activity.
View the video here
