Word of mouth ushers in online customer renaissance
Past Times has seen a 16% per cent uplift in its online turnover following the introduction of behavioural merchandising.
The retailer has announced the successful addition of the Venda Behavioural Merchandising™ module powered by Avail Intelligence. Results have been immediate and measurable with more than one third of all orders now including a product that was recommended by the solution.
Past Times stocks more than 1200 products, 75 per cent of which are exclusive to the retailer. Analysing the past behaviour of other shoppers who’ve visited the site, using data such as products viewed or purchases made means Past Times can automatically generate personalised recommendations in real-time. These become increasingly relevant as the solution continues to learn.
“At present these recommendations are displayed to our customers on the search results, product details and basket pages,” said Adrian Spence, head of ecommerce at Past Times. “Having worked at Amazon for seven years prior to joining Past Times, I’ve seen first hand the significant impact that behavioural merchandising has on conversion.”
“We went live with the behavioural merchandising module in December after a simple implementation process, which was part of a rolling technical programme Venda had put in place for us. We knew that if we could put the right products in front of the right person, at the right time, our dedicated customer base would more than likely make a purchase.”
“Customers are king in an age when word of mouth speaks far louder than any marketing or sales collateral ever could,” commended Pontus Kristiansson, CEO and co-founder of Avail Intelligence. “Past Times has a very loyal customer base and the ability to treat each one individually will only help to improve the customer experience, further strengthening brand loyalty.”
