Consumers are seeking out retailers on Facebook and Twitter in growing numbers
83% of consumers buying online at least once a week
Social Media challenges search for consumer influence
Online retailers should not rely on search to drive business, with the latest quarterly survey from IMRG and The British Population Survey showing that the use of social media has increased fourfold in the last two years.
Comment - Social media advertising for retailers
It is hard for any marketer to ignore the hype that surrounds social media - Facebook, Twitter, performance display and ad exchanges are bringing opportunities for retailers to generate demand within these massive new channels.
By Ed Stevenson
UK companies could do much more to engage with web visitors
Sports and telecoms companies like to engage, but financial services and local government struggling to connect with web visitors
Two thirds of businesses fear that social networking endangers corporate security
A recent Sophos poll revealed that 63 per cent of system administrators worry that employees share too much personal information via their social networking profiles, putting their corporate infrastructure - and the sensitive data stored on it - at risk.
Greenpeace YouTube hit prompts Nestle climbdown
A YouTube video has prompted Nestle to stop buying palm oil from companies that destroy Indonesian rainforests.
AOL pulls plug on Bebo
AOL is to drop Bebo just two years after paying $850m for it, following a mass exodus of users to rival social networking site Facebook
Driving sales from social networks and mCommerce is the 2010 challenge
Webloyalty has revealed the findings of the recent Webloyalty etail Strategy Summit 2010.
New study reveals impact of Facebook on retail
Retailers who are actively involved in marketing their products and services using Facebook may have a distinct advantage over their competitors, according to a study by Morpace Omnibus.
