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Security Fears Stifle Australian eCommerce

With 58 per cent of online consumers in Australia doubting the security of online payments, Jupiter Communications labels credit card security as a "primary inhibitor" to national eCommerce growth. Of Australia's 5.4 million Internet users in 1999, 17 per cent had purchased online, with another 30 per cent browsing, but not purchasing, from Web storefronts. In short, 38 per cent saw credit card security as 'very unsafe', with 20 per cent seeing it as 'somewhat unsafe', with 18 per cent being 'indifferent' to the issue.

Those who had been online more than one year had more confidence in payment security, with 42 per cent considering credit card usage to be unsafe, against 58 per cent of total users. Conversely, 10 per cent saw online payment as 'very safe', as opposed to 3 per cent of total users and one per cent who had been online for less than six months. Jupiter concluded that while these figures are encouraging for online retailers, this 'negative sentiment' is high in relation to the overall maturity of Australian eCommerce.

But online retailer, Vasil Vasiliades, of Centre.net.au, was driven to establish his own database of dubious credit card numbers as a result of finding 144 of 405 online orders to be "duds". In his view, the banks need to be more proactive stance against fraud, with the database representing "only a Band-Aid, until the financial institutions do something to protect the merchant". To this extent, risk management firm, Pure Commerce, sells policies covering merchants for fraudulent transactions, and banks, for charge-backs.

Related Links
eMarketer: Fears Of Card Fraud 'Justified'
Lafferty: Banks 'Pass Buck On ePayments'
Visa, MasterCard Bolster Anti-Fraud Efforts

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