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Robust, End-To-End Solutions Deflect Fraud

Online fraud is best avoided with "a well-balanced risk management approach composed of front-end physical security against hacking", says Wes Wilhelm, of HNC, "combined with fraud detection systems". While "the final key to balanced fraud prevention is the cost of customer inconvenience versus fraud losses", Lafferty Publications states, "the market and reputation risks associated with fraud and security breaches" are most important. "Information security is not just a merchant responsibility", Wilhelm says, but e-tailers face "an eight-fold risk" from fraud in terms of repudiation, chargebacks, shipping and fines.

"Advanced statistical network models and neural network models provide a solution" to fraud, Wilhelm argues, but Gartner analyst, Avivah Litan, warns that 5 to 8 per cent of sales are lost to software that screens transactions for fraud. Fraud implies "a good news-bad news story" to the industry, according to Wilhelm, in that fraudsters' technological advances are matched by merchants' anti-fraud mechanisms. However, online fraud expert, Dan Clements, of CardCops.com, says US federal investigators are losing the battle against cybercrime, while Gartner says 5.2 per cent of online consumers have been victimized.

"Internet fraud does not have to be a significant cost of doing business if merchants stop using obsolete tools", Wilhelm asserts, but the reality is that online card 'bazaars' where hackers trade credit card data on a daily basis, often provide authentication data for an additional charge. Just this week, the NY Times reported that "merchants are not supposed to record [a card's CCV2 security] code in their databases", but when they do, hackers can sell 100 cards with a CCV2 code, for USD 300 in the online markets. In a scenario like this, the most bullet-proof solution is a robust, scalable end-to-end online payment system.

Related Links
Card Fraud Costs E-Tailers USD 1 Bn A Year
Investigators 'Losing War On Cybercrime'
eBay Offers Authentication, Escrow Services

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