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EU Action Plan Is Focusing On Card Fraud

Chip card adoption and the migration to EMV in 2002 will not occur as quickly as expected, says Robert Littas, of Visa EU, but more chip programs, cards and terminals will reach the marketplace. In Denmark and the UK, migration "will probably go pretty much on track", Littas says, while "in some other countries it seems to be delayed". With regard to card fraud, Littas sees co-operation between industry players, law enforcement agencies and legislators in the EU's year-old Fraud Prevention Action Plan, as "reasonably good", while Europay's Peter Warner welcomes the EU's moves towards devising anti-fraud legislation.

Europay had promoted the need for strong anti-fraud legislation in the UK, Warner said, and the Action Plan "also emphasized the need to tackle card-not-present (CNP) fraud", as Lafferty reports. Most CNP fraud in the EU "is a UK problem", Littas says, and banks had begun rolling out CVV2 or CVC2 (Europay) and AVS, but "it hasn't been implemented as quickly as hoped". In Littas' view, issuers who "felt they were quite happy on the chargeback side", stalled on this, while continental members showed "little appetite for the AVS", but Warner believes the success of AVS in the UK will spread elsewhere in the EU.

As Warner notes, "the EU Action Plan is asking member states to seriously deal with the problem of payment card crime and to ensure that they move towards having appropriate legislation in place to deal with people that perpetrate that crime". Payment card fraud has to date been the primary concern of the Action Plan, which holds the payments industry primarily responsible for tackling fraud. Going forward, the initiative will address fraud in EFT, especially Internet or mobile phone payments, and has drafted a law to make the counterfeiting of non-cash payments a criminal offense in all member states by May 2003.

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